Effective Date: November 2025
McCullum Orthodontics (“we,” “us,” or “our”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our orthodontic services.
Information We Collect
Personal Information You Provide We may collect personal information that you voluntarily provide, including:
- Name, address, phone number, and email address
- Date of birth and Social Security number (for insurance purposes)
- Insurance information and payment details
- Medical and dental history
- Photographs and orthodontic records
- Emergency contact information
Information Collected Automatically When you visit our website, we may automatically collect:
- IP address and browser type
- Pages viewed and time spent on pages
- Referring website addresses
- Device and operating system information
How We Use Your Information
We use your information to:
- Provide orthodontic treatment and services
- Process appointments and send appointment reminders
- Process insurance claims and payment transactions
- Communicate about your treatment and care
- Respond to inquiries and provide customer service
- Send newsletters and practice updates (with your consent)
- Comply with legal and regulatory requirements
- Improve our website and services
Disclosure of Your Information
We may share your information with:
Healthcare Providers
- Your general dentist or other specialists involved in your care
- Healthcare providers to whom you request records transferred
Business Operations
- Insurance companies for claim processing
- Payment processors for transaction handling
- Professional service providers (accountants, attorneys) bound by confidentiality
- Laboratory and orthodontic suppliers as necessary for treatment
Legal Requirements We may disclose information when required by law, including:
- Court orders or subpoenas
- Government agency requests
- Public health requirements
Your Choices and Rights
Access and Correction You have the right to:
- Request copies of your health records
- Request corrections to inaccurate information
- Receive an accounting of certain disclosures
Communication Preferences You may opt out of:
- Marketing emails and newsletters
- Text message reminders (though this may affect appointment notifications)
Data Security
We implement appropriate technical and organizational measures to protect your information, including:
- Secure, encrypted transmission of sensitive data
- Limited access to personal information on a need-to-know basis
- Regular security assessments and updates
- HIPAA-compliant practices and procedures
Children’s Privacy
We provide services to patients of all ages. For patients under 18, we collect information with parental or guardian consent. Parents/guardians have the right to review and request changes to their child’s information.
Third-Party Websites
Our website may contain links to third-party sites. We are not responsible for the privacy practices of these sites and encourage you to review their privacy policies.
Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Remember your preferences
- Understand how you use our website
- Improve website functionality
You can control cookies through your browser settings, though some website features may not function properly without them.
California Privacy Rights
California residents have additional rights under the California Consumer Privacy Act (CCPA), including:
- Right to know what personal information is collected
- Right to delete personal information (subject to exceptions)
- Right to opt-out of the sale of personal information (we do not sell personal information)
- Right to non-discrimination for exercising privacy rights
HIPAA Notice
As a healthcare provider, we maintain a separate Notice of Privacy Practices as required by HIPAA. This notice provides detailed information about how we use and disclose protected health information. You will receive this notice at your first appointment and may request a copy at any time.
Data Retention
We retain your information for as long as necessary to:
- Provide ongoing orthodontic care
- Comply with legal obligations
- Resolve disputes and enforce agreements
- Maintain records as required by Indiana law
Changes to This Privacy Policy
We may update this Privacy Policy periodically. We will notify you of material changes by:
- Posting the updated policy on our website
- Updating the “Effective Date” at the top of this policy
- Notifying you directly for significant changes affecting your rights
Contact Information
For questions about this Privacy Policy or to exercise your privacy rights, contact:
Privacy Officer
McCullum Orthodontics
Jeffersonville, IN 47119
Phone:812-213-9300
Email: frontdesk@mccullumortho.com
Complaints
If you believe your privacy rights have been violated, you may file a complaint with:
- Our Privacy Officer using the contact information above
- The U.S. Department of Health and Human Services Office for Civil Rights
Consent
By using our website or services, you consent to our Privacy Policy. If you do not agree with this policy, please do not use our website or services.